Spanish La Liga

La Liga

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Spanish La Liga

2025-09-02

With the World Cup still fresh in everyone's minds, after months of quiet anticipation, the highly anticipated 2018-19 season of Europe's five major leagues has once again ignited the pitch, sparking a new wave of viewership frenzy. Amidst passion and sweat, The "Triple Red," familiar to football fans worldwide, returns to the world's most electrifying pitch. Cheer for the football heroes and carry the flag for Chinese brands!

At 3:00 a.m. on August 21, the second round of the Premier League saw Liverpool face Crystal Palace, while the first matchday of La Liga featured Atlético Madrid taking on Valencia—both games kicked off precisely as scheduled. Meanwhile, Sany Heavy Industry's highly recognizable brand logo made a striking appearance simultaneously in these two high-profile matches, instantly captivating the entire football community. This also marks Sany Heavy Industry as "The world's first" construction machinery company simultaneously sponsors both the English Premier League and La Liga.

In the summer of 2017, Sany Heavy Industry made its debut in the English Premier League. , adding abundant "Chinese elements" and intriguing topics to the world's premier football event, which in turn introduced the globally renowned Chinese brand "Sany" to a wide audience.

From Britannia Stadium to Selhurst Park, since Sanhe Heavy Industry began sponsoring the Premier League, the teams wearing the "Sanhe Red" kit have remained undefeated in every match where the iconic red uniforms have appeared. Currently This record has continued across multiple rounds throughout the season. , becoming a classic "inside joke" among Premier League fans.

This round's match between Liverpool and Crystal Palace followed the same intense pace. With the mysterious Eastern influence seemingly at play, Crystal Palace saw multiple shots hit the crossbar and bounce out, and in the 75th minute, they were even reduced to 10 men after a player was sent off. Ultimately, Nicknamed the "Reds," Liverpool narrowly defeated "cup-killer" Crystal Palace 2-0. , leading the standings. After the match, a fan jokingly remarked that if they'd followed Sany and bought into the "Red Team's Invincibility," they probably would have already purchased a home in London by now.

Besides the Premier League, on the evening of August 21, in the highly anticipated opening-round clash between Atlético Madrid and Valencia in La Liga, The dazzling "Sanyi Red" made its debut at Mestalla Stadium, the "sanctuary" of football. , witnessed the thrilling clash between the two champion teams alongside the 55,000 fans at the scene.

At the 26th minute of the match, Shortly after the sideline advertising banner switched to "Sany Red," Atlético Madrid forward Correa successfully beat the offside trap and calmly slotted home a powerful one-on-one shot, netting Atlético's first La Liga goal of the new season. After the match, he also earned the highest rating of 7.6 across the entire squad.

Without a doubt, The Premier League and La Liga are currently the two top leagues, boasting the most star players, the highest levels of tactical and technical play, and the greatest global influence. With billions of loyal fans and supporters worldwide, "San Yi Hong" shines brightly under the global media spotlight, standing proudly alongside football giants, iconic stadiums, and legendary superstars—reflecting the ever-growing influence of Chinese brands on the international stage.

A feast for football fans, a source of national pride. Starting August 29, Sany Heavy Industry's brand advertisements will also appear at the home stadiums of several Premier League and La Liga teams. Sany also hopes to strengthen its global presence by sponsoring some of the world's top-tier sports leagues. Showcasing the captivating charm of China's "national brand" in global engineering machinery to fans around the world. 。

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