English Premier League

Premier League

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2025-09-02

With the World Cup still fresh in everyone's minds, after months of quiet anticipation, the highly anticipated 2018-19 season of Europe's five major leagues has once again ignited the pitch, sparking a new wave of viewership frenzy. Amidst passion and sweat, The globally beloved "Triple Red" returns to the world's most electrifying football pitch. Cheer for the football heroes and carry the flag for Chinese brands!

At 3:00 a.m. on August 21, the second round of the Premier League saw Liverpool face Crystal Palace, while the first matchday of La Liga featured Atlético Madrid taking on Valencia—both games kicked off precisely as scheduled. Meanwhile, Sany Heavy Industry's highly recognizable brand logo made a striking appearance simultaneously in these two high-profile matches, instantly captivating the entire football community. This also marks Sany Heavy Industry as "The world's first" construction machinery company simultaneously sponsors both the English Premier League and La Liga.

In the summer of 2017, Sany Heavy Industry made its debut in the English Premier League. , adding abundant "Chinese elements" and intriguing topics to the world's premier football event, which in turn introduced the renowned Chinese brand "Sany" to a wide audience.

From Britannia Stadium to Selhurst Park, since Sanhe Heavy Industry began sponsoring the Premier League, teams wearing red uniforms have remained undefeated in every match where "Sanhe Red" has made its presence felt. Currently This record has continued across multiple rounds throughout the season. , becoming a classic "inside joke" among Premier League fans.

This round's match between Liverpool and Crystal Palace followed the same intense rhythm. With the mysterious Eastern influence seemingly at play, Crystal Palace saw multiple shots hit the crossbar and bounce out, and in the 75th minute, they were even reduced to 10 men after a player was sent off. Ultimately, Nicknamed the "Reds," Liverpool narrowly defeated "cup-killer" Crystal Palace 2-0. , leading the standings. After the match, a fan jokingly remarked that if they'd followed Sany's advice to "buy the Red Team and never lose," they probably would have already bought a house in London by now.

Besides the Premier League, on the evening of August 21, in the highly anticipated opening-round clash between Atlético Madrid and Valencia in La Liga, The dazzling "Sanyi Red" made its debut at Mestalla Stadium, the "sanctuary" of football. , joining the 55,000 fans at the scene to witness the thrilling clash between two championship teams.

At the 26th minute of the match, Shortly after the sideline ad bar switched to "Sany Red," Atlético Madrid forward Correa successfully beat the offside trap and calmly slotted home a powerful one-on-one shot, netting Atlético's first La Liga goal of the new season. After the match, he also earned the highest rating of 7.6 for his performance on the pitch.

Without a doubt, The Premier League and La Liga are currently the two top leagues, boasting the most star players, the highest levels of tactical and technical play, and the greatest global influence. With billions of loyal fans and supporters worldwide, "San Yi Red" shines brightly under the global media spotlight—standing proudly alongside football giants, iconic stadiums, and legendary superstars, showcasing the ever-growing influence of Chinese brands.

A feast for football fans, a source of national pride. Starting August 29, Sany Heavy Industry's brand advertisements will also appear at the home stadiums of several Premier League and La Liga teams. Sany also hopes to strengthen its global presence by sponsoring some of the world's top-tier sports leagues. Show the captivating charm of China's "world-class calling card" in global engineering machinery to fans around the globe. 。

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